The basic marketing factors that can enhance a product’s perceived quality and further influence brand image as well as a consumer’s positive attitude, brand preference, and purchase intention are the certifications provided by reputable organizations outside the organization. Sepahan Battery Industrial Complex (SBIC), as a well-known industry in Iran and other countries, has been honored to receive awards and certificates that, in addition to facilitating legal export processes, reflect the quality of the company’s products. These awards and certificates also demonstrate compliance with global standards in competition with the world’s top battery manufacturers.